ARTISTIC DAIRY CREAM

by Galychyna is created for those who perceive cooking as an art and like to draw something special with cream in the morning coffee or to use it as a tasty and reliable base for a sauce to make the dish especially delicious. But this diary cream itself is like a work of art—the product the technologists carefully fiddled with. Of course, they wanted to pack their artwork in a special way.

RECOGNIZE ME

if you can! That is, the client planned to preserve the Galychyna brand, but in a different way, not the one that consumers in retail chains are used to. The Barista style, which already existed in the brand's B2B portfolio, became the bridge to this task's solution. We pushed away from this style and decided to create diary cream as an art object, like modern still-life paintings in a modern kitchen.

They chose an unusual color scheme for the diary shelf and found unexpected images, such as a head of garlic.

DOT-AND-DOT—

all this illustrative “Morse alphabet” was finally created by hand, as the manufacturer had certain requirements for the minimum dot size. This is the case when beauty demanded its sacrifice—hours of meditative painting, considering the limitations of the number of colors and other technological possibilities. But we are happy that this creamy couple turned out to be so artistic. The very thing to create the mood and help perform wonders in the kitchen.

Project
Art Director, Illustrator: Elena Gavrilyuk
Art Director: Elena Tverdokhleb
Designer: Maria Hlius
DTP Designer: Dmitry Finogenoff
Project Manager: Julia Shyrinska

Case
Art Director: Elena Gavrilyuk
Copywriter: Julia Shyrinska
3D-designer: Nikita Tretiakov