MAKING EVERYDAY LIFE BETTER 

for people is the declared mission of Aurora multimarkets. And the mission of our client — the team producing Jokers croutons — matches it perfectly. Better to say, they’re creating a product that adds flavor to everyday life. From horseradish aspic to Dutch cheese — whatever you fancy. And it’s exactly for the new line of Jokers croutons, especially for the Aurora chain, we designed packaging that brings a little taste of daily joys. The client, for their part, designed flavors that are absent from the traditional Jokers range.

THE MOST MOUTHWATERING

and at the same time aesthetically pleasing food zone looks like a molecular cuisine presentation in a Michelin-starred restaurant. The color scheme of the packaging background is linked to the flavor codes, but the shades are so modern and appetizing that they could compete with confectionery designs. Designed to be eaten with your eyes, hands, and pleasure!

The project
Сreative Director: Olena Havryliuk
Art Directors: Anastasia Churbanova, Olena Tverdokhlib
Designer: Maria Hlius
Project Manager: Olga Hetmanenko
Dtp-designer: Tetiana Pastushenko 

The Case
Art Director: Anastasia Churbanova
Copywriter: Yulia Shyrinska
3D designer: Mykyta Tretiakov