BLACK & WHITE —we developed the visual identity for two new Lvivskyi Kvass releases by Persha Pryvatna Brovarnia. Two distinct personalities, brought together by a shared philosophy of modern refreshment. Created for a young urban consumers, the product is made for those who enjoy natural flavors in a lighter drink — whether at the office, after a workout, on a walk, or over lunch. The new range debuted in two formats — a can and a 1.5L bottle — making it a perfect fit for any occasion. |
NOTHING EXTRA —each one says exactly what it is: White is white, and Black is black. We proposed a minimalist design with a bold, poster-inspired aesthetic: oversized typography, striking color contrasts, clear visual architecture, and a strong information hierarchy. Everything serves one purpose: to make natural feel contemporary and simplicity feel premium. White and Black Kvass don’t hide behind decorative elements. Base colors, plenty of breathing space. This restraint gives the product a confident shelf presence, makes it instantly recognizable, and communicates its core promise: fresh lightness with a contemporary edge. The final touch comes in the form of Andriy Matsola’s signature, confidently completing the composition and serving as a mark of quality. On the back, the large Lvivskyi Kvass brand mark functions as an alternative front face, reinforcing the product’s contemporary design while clearly signaling its origin from a renowned producer. |
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The Project |
The Case |
